"The coronavirus pandemic is the backdrop to the foreseeable future for society, culture and business where everything needs to be redesigned for the better. The pandemic is an opportunity to design everything for the better. What are the opportunities? What is better? Who is it for?"
The goal of this project was to respond to 'The New Normal'. To create something that responds to how society, culture and business have all been forced to change, and how we have all had to adapt the ways in which we interact on both an individual and a societal level.
Folktiles is a storytelling platform with an emphasis on empathy and shared experience above popularity or peer approval. Intentionally anonymous and without a system of approval; each story is shown with equal importance with no regard for its perceived quality or value.
Folktiles is designed to break down the hierarchical structure of the social internet, a structure that has been exacerbated by the COVID-19 pandemic resulting in people feeling increasingly disconnected from the experience of others.