Folktiles

By

Folktiles

Brief

"The coronavirus pandemic is the backdrop to the foreseeable future for society, culture and business where ​everything​ needs to be redesigned for the better. The pandemic ​is​ an opportunity to design everything for the better. What are the opportunities? What is better? Who is it for?"

The goal of this project was to respond to 'The New Normal'. To create something that responds to how society, culture and business have all been forced to change, and how we have all had to adapt the ways in which we interact on both an individual and a societal level.

Solution

Folktiles is a storytelling platform with an emphasis on empathy and shared experience above popularity or peer approval. Intentionally anonymous and without a system of approval; each story is shown with equal importance with no regard for its perceived quality or value.

Folktiles is designed to break down the hierarchical structure of the social internet, a structure that has been exacerbated by the COVID-19 pandemic resulting in people feeling increasingly disconnected from the experience of others.

Journey


  1. 1. Create your story


    As you type a Tensorflow.js model analyses the text for emotional sentiment and returns its insights.

  2. 2. Data Representation


    The sentiment analysis data returned by Tensorflow are passed to a separate function that, using D3.js, generates a visual representation of the data. Each emotion has a specific shape associated with it, the likelihood of this shape appearing increases with the strength of that emotion.

  3. 3. Share


    Once you're happy with the story you've written and the data representation that accompanies it, you can share it with the world. The story, and the data representations SVG is written to a MongoDB database. From there you're taken to a page where you see your own story alongside the stories and visualisations of others.

  4. 4. Engage


    After you've submitted your story and it's data representation you're taken through to a screen in which you see your own story alongside that of others.
    From here you at first see only the data representation, but by clicking through the story that created it can be seen.

Folktiles user interfaces

The user interface when a user is writing their story and seeing the data representation being generated

Diagram showing the way Folktiles uses different programs

As our physical worlds have shrunk, so to have our interpersonal worlds. How can we engage with, empathise in, and reflect upon our own and each others experiences?

Designers

  • Adam

    UX-UI DESIGNER

  • Aurora Shahu

    UX-UI DESIGNER

  • Ming-Hong Li

    D&AD New Blood 2021 Award winning designer

  • Nathanael

    dude

  • Najiba Noh

    User Experience Designer